Form snippet

Install

Copy the tag from Client › Settings › Leads & revenue and add it to every page of the client's site, before </body> or in the site-wide header:

<script src="https://rankupside.com/t.js" defer></script>

It works on any site that accepts a script tag. Form builders that render normal <form> elements on the page get the fields automatically. Forms inside an iframe, as some embedded booking and form widgets are, don't: use that tool's own landing-page capture instead.

What it records

In the visitor's browser only (localStorage, key sr_attr, kept 90 days): the first landing page, as its address without the query string, and where the visit came from.

Which visit wins

A direct visit never overwrites a stored one. Any other visit, from search, ads, a tagged link or a referral, replaces it. So a customer who found the client on Google and came back days later by typing the address keeps the search landing page.

How the fields get filled

When the page loads, and again when a form is submitted, every form gets hidden landing_page and lead_source inputs. If the form already has inputs with those names, they're filled only when empty.

<!-- Before -->
<form action="/contact" method="post">
  <input name="name">
  <input name="phone">
  <button>Get a quote</button>
</form>

<!-- After the snippet runs -->
<form action="/contact" method="post">
  <input name="name">
  <input name="phone">
  <button>Get a quote</button>
  <input type="hidden" name="landing_page" value="https://copperlinegutters.example/services/gutter-repair">
  <input type="hidden" name="lead_source" value="organic">
</form>

For forms that post with JavaScript, read the same values from window.searchRevenue:

// For forms posted with JavaScript instead of a normal submit
const { landingPage, source } = window.searchRevenue;
await fetch("/api/quote", {
  method: "POST",
  body: JSON.stringify({ name, phone, landing_page: landingPage, lead_source: source }),
});

Map the fields in the CRM

1. Create two custom fields on the lead or contact, such as Landing page and Lead source.
2. Map the form's hidden inputs to them in the CRM's form or integration settings. Menu names differ by CRM.
3. Include both fields when won deals go back to RankUpside: in the CSV export or the webhook payload.

CRM recipes: GoHighLevel, HubSpot and website forms.

Business Profile leads

Tag the website link on the client's Google Business Profile with ?utm_source=gbp. Leads from the map pack are then recorded as such and kept out of search revenue, which keeps the map pack diagnosis honest. More in How revenue is allocated.