This calculator estimates revenue from organic search using your own numbers. Enter monthly leads from search, or clicks and the share that become leads, then your close rate and average deal value. It returns monthly and yearly revenue from search, revenue per lead and revenue per click. It runs in your browser, with no sign-in.
What it doesn't do: It's arithmetic on the numbers you type, not a measurement, and it doesn't compute a return on investment because it doesn't know your costs. To see which searches brought won deals, connect Search Console and a CRM.
Updated
To see which searches actually brought won deals, connect a client's Search Console and CRM.
Starts with one read-only Google sign-in. No card.
Every result is one multiplication you can check by hand. The example uses round numbers to show the steps; they aren't benchmarks.
| Result | Formula | Example inputs |
|---|---|---|
| Leads a month (clicks mode) | clicks × lead rate | Not used: the example starts from 40 leads |
| Won deals a month | leads × close rate | 40 × 25% = 10 |
| Revenue from search a month | won deals × average deal value | 10 × $1,000 = $10,000 |
| Revenue from search a year | monthly revenue × 12 | $10,000 × 12 = $120,000 |
| Revenue per lead | close rate × average deal value | 25% × $1,000 = $250 |
| Revenue per click (clicks mode) | lead rate × close rate × average deal value | Needs a lead rate |
More on this:Revenue per click
The calculator multiplies averages. RankUpside works from actual won deals: each one joins to the page the customer landed on and is split across that page's searches by click share. Searches Google hides keep their own line, so no visible search is over-credited. Revenue by search.
More on this:How attribution worksThe formula, worked throughShow SEO revenue to clients
| Search | Clicks | Share of page clicks | Allocated |
|---|---|---|---|
| gutter repair fairview/services/gutter-repair | 3 | 18% | $150 |
| gutter guard installation/ | 3 | 3% | $121 |
| fairview gutter repair/services/gutter-repair | 2 | 12% | $100 |
| gutter cleaning fairview/blog/gutter-cleaning-fairview-cost | 12 | 25% | $85 |
| 2 more buyer searches | 5 | $102 | |
| Other searches and searches Google hides | $4,832 | ||
Use the same period for every input, such as the last 28 days or the last full month.
| Input | Where to find it |
|---|---|
| Monthly search clicks | Search Console, Performance report, search type Web, last 28 days |
| Leads from search | Your CRM or call tracker, filtered to organic search |
| Lead rate | Leads from search divided by search clicks |
| Close rate | Won deals divided by all leads, from the CRM |
| Average deal value | Won revenue divided by won deals, from the CRM |
More on this:See a sample reportPricing
The calculator estimates. RankUpside matches real won deals to the pages and searches behind them, from 13 weeks of Search Console history.
Weekly search report · Copperline Gutters
Sep 14 – Oct 11, 2026 vs the 4 weeks before
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.