Five free SEO report templates for agencies: a client report, a monthly report, a local SEO report, an SEO audit outline and a weekly report email. Each one lists the sections, what to write in them and an example on sample data. Copy any of them as text, or let RankUpside fill the search sections from Search Console.
What it doesn't do: These templates cover organic search. They don't include ads, social or email marketing sections.
Updated
Thumbnails use fictional sample brands. Every template is free to copy as text.
Pick by how often you report and what kind of business the client runs. The last column is what RankUpside fills from Search Console and its weekly live check.
| Template | Best for | Cadence | Sections RankUpside fills |
|---|---|---|---|
| SEO client report | Any client who buys SEO | Weekly link or monthly | Summary, figures, trend, causes, fixes, work done, buyer searches |
| Monthly SEO report | Clients you meet once a month | Monthly | Figures, trend, keyword positions, causes, work done, fixes (year over year stays manual) |
| Local SEO report | Plumbers, roofers, dentists and other map-pack businesses | Weekly or monthly | Map pack presence, city searches, calls and leads (once tracked), causes, fixes |
| SEO audit outline | New clients and one-off reviews | Once or twice a year | Indexing, search performance, page checks on fix pages, the ranked fix list |
| Weekly report email | A short note with the report link | Weekly | The numbers and summary line to paste in |
The client report template, filled for a fictional gutter company by RankUpside and sent under a sample agency's brand. The full report has nine sections; this is the top.
Search report
Copperline Gutters
copperlinegutters.example
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks (up 23% from the 4 weeks before). Google hides the search terms behind 84% of all 289 search clicks.
Rankings rose across the site this week: pages that steadily show up are up about 2.4 positions on average.
253 the 4 weeks before.
Added up per page.
Lower is better.
22 the 4 weeks before.
What to fix, in order
Clicks down 48% on /blog/best-gutter-guard-brands-comparison-fairview
Clicks 21 → 11 and buyer position 21.2 → 25.1, last 4 weeks vs the 4 before. Totals include searches Google hides.
FixCompare the page with what now ranks above it, refresh prices and dates, and add internal links from your strongest pages.
The results page shows a map pack for "gutter guard"
1,496 impressions and 0 clicks in 4 weeks across 5 local searches. The results page shows a map pack on Oct 8, 2026: Summit Gutter Co., Rainline Exteriors, Eavecare Pros. This is consistent with low organic clicks.
FixWork on the Google Business Profile for this service and city: category, services, photos, reviews. A title rewrite won't move these clicks.
The first report builds from 13 weeks of Search Console history as soon as you connect. Start with 3 client sites.
Weekly search report · Copperline Gutters
Sep 14 – Oct 11, 2026 vs the 4 weeks before
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.