A weekly SEO report email should fit on a phone screen: a subject line with the main number, one sentence on what moved and why, the one fix you're working on, and a link to the full report. Below are three versions to copy: a good week, a flat week and a week with a drop.
What it doesn't do: RankUpside doesn't send scheduled emails yet. It rebuilds each client's report every Wednesday, and you send the link or PDF with one of these emails.
Updated · Data through · examples are sample data
One for a good week, one for a flat week and one for a drop. Highlighted words are the parts to fill in. The sender is a fictional sample agency.
Hi {first name},
Search clicks rose to 289 over the last four weeks, up 14%. Clicks from searches for your services rose from 22 to 27.
This week we're working on {fix}.
Full report: {link}
{Your name}
Hi {first name},
Clicks held steady this week. The {page} fix went live on {date}, and we'll see its effect over the next few weeks.
Full report: {link}
{Your name}
Hi {first name},
Clicks fell {n}% on {page}. The cause: {cause in plain words}. The fix: {fix}. We'll track it in the report each week.
Full report: {link}
{Your name}
It fits on a phone screen without scrolling. Four rules get it there.
| Works | Avoid |
|---|---|
| Copperline: search clicks up 14% this month | SEO Report Week 42 |
| Copperline: why clicks dipped and what we're doing | Your weekly update |
| Copperline: steady week, one fix in progress | Monthly SEO performance summary report |
The report's first sentence is the email's first sentence. RankUpside rebuilds each client's report every Wednesday after the Search Console sync, so copy the summary straight across. The full outline is in the SEO client report template.
Search report
Copperline Gutters
copperlinegutters.example
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks (up 23% from the 4 weeks before). Google hides the search terms behind 84% of all 289 search clicks.
For a monthly meeting, attach the PDF instead of the link. Subject: “Copperline: October search report (PDF)”. The PDF carries your agency's letterhead on every page; see white-label reports and the monthly SEO report template.
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks (up 23% from the 4 weeks before). Google hides the search terms behind 84% of all 289 search clicks.
THE NUMBERSThe first report builds from 13 weeks of Search Console history as soon as you connect. Start with 3 client sites.
Weekly search report · Copperline Gutters
Sep 14 – Oct 11, 2026 vs the 4 weeks before
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.