RankUpside reads 13 weeks of Search Console data by page and search, compares the last 4 weeks with the 4 before, and names the cause of each change with fixed rules. Won deals, when connected, are split across a page's searches by click share. Clicks Google doesn't attribute to a search stay in their own hidden line.
What it doesn't do: It never guesses which search a buyer typed, and it doesn't claim a search caused a sale.
Updated · Data through · for the calibration figures
Source labels as the report shows them
Search Console numbers are Google's own. Market data is bought from data providers and is an estimate. The app and the report label every figure with its source, and dollar estimates are rounded so they don't look more precise than they are.
| Number | Source | Actual or estimate | Refreshed |
|---|---|---|---|
| Clicks, impressions, average position | Search Console, by page and search | Actual: Google's numbers | Weekly, Wednesdays |
| Search volume and 12-month trend | Keyword data providers, country level | Estimate | Monthly |
| Cost per click | Google Ads data where available, else keyword providers | Estimate | Monthly |
| Traffic value at ad prices | Clicks times cost per click | Estimate, shown when at least 30% of clicks have a price | Weekly |
| Live rank, map pack, AI Overview | A live Google results check of top searches | Observed on the check date | Weekly, Thursdays |
| Indexed or not | Google's URL inspection | Actual | Weekly |
| Clicks at stake on a fix | The site's own click-through curve times impressions | Estimate | Weekly |
| Won deals, calls and leads | Your CRM, call tracker or form snippet | Actual, as you send them | As they arrive |
The last 4 complete weeks against the 4 before, out of 13 weeks of history. Weeks start on Monday and end a few days back, past Search Console's reporting lag.
Two things, both shown next to the figure they qualify. Named-search coverage is the share of a page's clicks that Search Console ties to a search. Price coverage is the share of clicks with a cost per click; the traffic value only appears above 30%.
Optional, once won deals are connected. A deal joins to the page the customer landed on. Its amount is then split across that page's searches by each search's share of the page's clicks, and the hidden share keeps its part.
Copperline Gutters · Sep 14 – Oct 11, 2026
| Search | Clicks | Share | Revenue |
|---|---|---|---|
| copperline gutters | 9 | 8.7% | $363.46 |
| gutter guard installation | 3 | 2.9% | $121.15 |
| gutter covers installation | 2 | 1.9% | $80.76 |
| Searches Google doesn't name | 90 | 86.5% | $3,634.63 |
| Page total | 104 | 100% | $4,200.00 |
A search's share = deal amount × the search's clicks ÷ the page's clicks, rounded down to the cent. Whatever the named searches don't take stays with the hidden line.
Won deals in the report window whose landing page matches a page in Search Console. Open deals count as pipeline. Deals with no matching page are listed as unmatched, not guessed.
Paid, social, email and Business Profile or Maps leads are another channel, so they never count as organic revenue on a page.
The report leads with clicks from buyer searches, not all clicks. A search counts as a buyer search when it asks for a price, a quote, a provider or a service; how-to, comparison, brand and navigational searches don't. Online stores and software companies get their own word lists.
A local gutter company in Fairview, classed by the app's own rules
Each change in the last 4 weeks against the 4 before gets a named cause from fixed rules, so the fix matches the cause. Three of them call for opposite fixes on pages that look alike: high impressions, almost no clicks.
| Cause | Fires when | Fix |
|---|---|---|
| Map pack | A local buyer search of 5 words or fewer at average position 3 or better, with 1% click-through or less and at least 100 impressions on the page in 4 weeks.Local businesses only. | Work the Google Business Profile. The map pack above the result is taking the clicks.Never a title fix: the page already ranks. |
| AI answer | How, what, why or vs searches at positions 1 to 10 make up at least half of a page's impressions, with at least 300 impressions and 0.5% click-through or less. | Get the page cited in the AI answer, or aim it at buyer searches.Never a title fix: Google answers these searches on the results page. |
| City in title | A page-1 page (position 10 or better) with at least 200 impressions and 1% click-through or less, whose title names a city that none of its top 5 searches mention.Local businesses only. Skipped when an AI answer explains the page. | Lead the title with what people searched; move the city to the end or drop it. |
| Revenue page dropping | A page with won deals lost at least 25% of its clicks (from 10 or more), last 4 weeks vs the 4 before. | Check this page first: recent edits, title changes, lost internal links, or a competitor that moved above it. |
| Losing rank | Clicks down at least 30% (from 10 or more) and buyer-search position down 2 or more places. | Compare the page with what now ranks above it, refresh prices and dates, and add internal links. |
| Passed by competitors | On a buyer search the weekly live check covers, the site's live rank fell 2 or more places since the last check, or its Search Console position did (with 50+ impressions before). The live results name the domains now above it. | Compare the pages now above you and update this page for buyer searches. |
| Not indexed | Google's URL inspection says a page with search history or won deals is not in the index. | Find out why Google dropped it, fix that, and request indexing. |
| Close to the top 3 | A buyer search at positions 4 to 15 with at least 100 impressions in 4 weeks. | Put the search in the title and H1, answer it in its own section, and link to the page from related pages. |
| Healthy drop | Impressions down at least 40% while buyer clicks held at 90% or more. | Nothing to fix. The searches that dropped weren't sending buyers. |
25 of 30
live Google results pages we checked showed an AI Overview.
One desktop check per search, so a single snapshot, not a rate.
Each fix gets a value at stake, a confidence and an effort. The list is ordered by value at stake, weighted by confidence and divided by effort. Clicks lost on a page that brings in revenue count 3× toward its stake.
From the click-through rate a better position would earn, using the site's own curve for non-branded searches where it has at least 1,000 impressions in a position band, and a pooled curve otherwise. Neither ever exceeds a standard curve.
Clicks at stake times the search's cost per click. Without a price for that search, the site's median cost per click stands in, and with no prices at all, the clicks themselves.
A cause seen on a live check counts in full; an inferred one counts less. Small fixes, such as a title change, count 1× effort; medium ones, such as Business Profile work, 2×. Pages with measured leads or won deals get a 1.25× weight.
14–76×
how far a standard click-through curve overstated non-branded click-through, by position band, on three sites we operate.
Branded searches matched the standard curve, so they keep it.
Stated here so a client never finds them first.
The first report builds from 13 weeks of Search Console history as soon as you connect. Start with 3 client sites.
Weekly search report · Copperline Gutters
Sep 14 – Oct 11, 2026 vs the 4 weeks before
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.