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Guide

Guides for SEO agencies

These guides cover the questions SEO agencies answer for clients every week: which tools to use, why clicks dropped, how to show revenue from search without overclaiming, how to join a CRM to Search Console data, and what Google's AI Overviews change. Each guide starts with the short answer and links to the deeper detail.

What it doesn't do: These are guides for working agencies. They don't cover beginner SEO, link building or paid search.

Updated

Choosing tools

Explaining what moved

Revenue from search

Look up a term

Short definitions of the words in a Search Console report, each with how to check it yourself. The full list is in the glossary.

About these guides.

Who writes these guides?
The RankUpside team, which builds reporting software for SEO agencies. Each guide says when RankUpside is mentioned, and comparisons show the date we checked other tools.
How often are the guides updated?
Each guide shows its last updated date. Guides with prices or competitor facts are re-checked at least every 30 days.
Do I need RankUpside to use these guides?
No. Every method in them works with Google Search Console alone. Where RankUpside automates a step, the guide says so.

Let the report answer these each week.

RankUpside reads each client's Search Console, names why clicks moved and ranks the fixes, in a report under your agency's name.

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What your client sees each weekSample data
Oxbow & Vane

Weekly search report · Copperline Gutters

Sep 14 – Oct 11, 2026 vs the 4 weeks before

Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.

Buyer clicks23%
27from 22
All search clicks14%
289from 253