Click-share attribution assigns a won deal to the page the customer landed on, then splits its value across that page's searches by each search's share of clicks. Search Console never says which search one visitor typed, so the split is a stated rule, and clicks from searches Google hides keep their own line.
What it doesn't do: It doesn't prove that a search caused a sale. It allocates revenue by a rule you can read and check.
Updated
| Search | Clicks | Share of page clicks | Allocated |
|---|---|---|---|
| gutter repair fairview/services/gutter-repair | 3 | 18% | $150 |
| gutter guard installation/ | 3 | 3% | $121 |
| fairview gutter repair/services/gutter-repair | 2 | 12% | $100 |
| gutter cleaning fairview/blog/gutter-cleaning-fairview-cost | 12 | 25% | $85 |
| 2 more buyer searches | 5 | $102 | |
| Other searches and searches Google hides | $4,832 | ||
search share = deal value × search clicks ÷ page clicks hidden line = deal value − sum of search shares
Sample data: Copperline Gutters, a fictional business on a reserved .example domain. The home page had 32 search clicks in the window and one $4,200 won deal (D-1042). "gutter guard installation" sent 1 click, so it's allocated $4,200 × 1/32 = $131. Most of the page's clicks have no named search, so most of the $4,200 stays on the hidden line.
The table beside this definition shows the split for all three sample deals.
| Deal | What happens |
|---|---|
| No landing page, or a page with no search clicks | Listed as unmatched, with its total |
| Source names ads, social, Yelp or the Business Profile | Excluded from search revenue |
| Blank source | Counted and flagged |
The first report builds from 13 weeks of Search Console history as soon as you connect. Start with 3 client sites.
Weekly search report · Copperline Gutters
Sep 14 – Oct 11, 2026 vs the 4 weeks before
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.