WhatConverts connects to RankUpside by webhook. Each phone call and web form lead posts to the client's RankUpside lead URL with its landing page, source and medium. Search leads appear by landing page in the report, and a won deal with the same phone or email within 120 days links back to the lead.
What it doesn't do: Only Phone Call and Web Form lead types are read. Chat, text and other WhatConverts lead types are rejected with an error.
Updated · Data through · Sample data
https://rankupside.com/api/hooks/leads?provider=whatconverts&key=rk_••••
WhatConverts' menu names are as its help center shows them on Oct 22, 2026. Webhook
WhatConverts sends the whole lead. RankUpside reads these fields and stores contacts only as hashes.
| WhatConverts field | Used for |
|---|---|
| lead_id | Updating the same lead instead of adding it twice |
| date_created | The lead's date in the report window |
| landing_url | The page the lead landed on |
| lead_type | Phone Call becomes a call, Web Form a form; other types are rejected |
| lead_source, lead_medium | Search, Business Profile, paid or social |
| phone_number, email_address | Matching to won deals, stored only as salted hashes |
| call_duration_seconds | Call length |
Search leads appear by landing page, with the won deal each one led to. Leads whose source names the Business Profile or Maps are kept apart from search.
Calls and leads
From WhatConverts · Copperline Gutters
| Landing page | Type | Source | Length | Phone | Won deal |
|---|---|---|---|---|---|
| / | Call | google / organic | 4:12 | …42 | $4,200 |
| /services/gutter-repair | Call | google / organic | 2:37 | …07 | $850 |
| /blog/gutter-cleaning-fairview-cost | Form | google / organic | – | – | $340 |
| / | Business Profile call | gbp / maps | 3:05 | …18 | Kept apart from search |
Phone numbers are stored as salted hashes; only the last two digits show. A won deal links to a lead with the same contact within 120 days.
Phone numbers and emails are stored only as salted hashes, with the last two phone digits for display. Names, messages and recordings aren't stored.
More on this:CallRailWebhook referenceWebhook docsRankUpside for local SEO agenciesSecurity
The first report builds from 13 weeks of Search Console history as soon as you connect. Start with 3 client sites.
Weekly search report · Copperline Gutters
Sep 14 – Oct 11, 2026 vs the 4 weeks before
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.