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Integration

CallRail calls in your clients' SEO reports

CallRail connects to RankUpside by webhook. Point a CallRail post-call webhook at the client's RankUpside lead URL, and each call arrives with its landing page, source and duration. Calls from search count as search leads; Business Profile calls stay separate. A won deal with the same phone number within 120 days links to the call.

What it doesn't do: RankUpside stores no recordings, transcripts or full phone numbers. It doesn't pull from CallRail's API; CallRail posts each call to us.

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Updated · Data through · Sample data

https://rankupside.com/api/hooks/leads?provider=callrail&key=rk_••••
The client site's key rides in the URL, because CallRail's webhook settings take a URL only.

Set it up.

Three steps per client. CallRail's menu names are as its help center shows them on Oct 22, 2026. Webhook

  1. Step 1: Copy the CallRail webhook URL

    In RankUpside, open the client's settings, then Leads & revenue › Call tracking › CallRail, and copy the lead webhook URL. Replace rk_… with the client site's full key (shown once when the key was made; make a new one under Connect revenue if you lost it), and keep the finished URL private.

  2. Step 2: Add it as a post-call webhook in CallRail

    In CallRail, open the Integrations page and the Webhooks integration, paste the URL into the post-call webhook field and save. CallRail then posts each completed call.

  3. Step 3: Place a test call

    Place a test call (or create a test lead in CallRail) and check that it appears in the client's calls and leads table in RankUpside. Send test lead inside RankUpside checks the import step only, not the CallRail connection.
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What we read from each call.

CallRail posts the full call record. RankUpside keeps only what the report needs.

CallRail fields read from each call and what each is used for
CallRail fieldUsed for
idUpdating the same call instead of adding it twice
start_timeThe call's date in the report window
landing_page_urlThe page the caller landed on
source, mediumSearch, Business Profile, paid or social
durationCall length
customer_phone_numberMatching to won deals, stored only as a salted hash plus the last two digits
first_callNew caller or repeat
keywordsThe tracked keyword, when CallRail has one

Search calls vs map-pack calls.

Calls whose source names the Business Profile or Maps are kept as Business Profile calls, apart from search leads, so the map pack never inflates SEO. Paid and social calls count in the client's totals but aren't credited to a page.

Calls and leads

From CallRail · Copperline Gutters

Sample data
Sample calls and leads by landing page, with the won deal each links to
Landing pageTypeSourceLengthPhoneWon deal
/Callgoogle / organic4:12…42$4,200
/services/gutter-repairCallgoogle / organic2:37…07$850
/blog/gutter-cleaning-fairview-costCallgoogle / organic1:48…63$340
/Business Profile callgbp / maps3:05…18Kept apart from search

Phone numbers are stored as salted hashes; only the last two digits show. A won deal links to a lead with the same contact within 120 days.

More on this:The map packRankUpside for local SEO agencies

In the report.

Calls join clicks in the client's funnel, against the 4 weeks before, and appear by landing page with any won deal they led to.

From search to a sale

Sep 14 – Oct 11, 2026 vs the 4 weeks before

Sample data
  1. Impressions84,051▲ from 81,888
  2. Clicks289▲ from 253
  3. Calls and form leads9▲ from 6
  4. Won deals3▲ from 2

Privacy.

Phone numbers are stored only as salted SHA-256 hashes plus the last two digits. No recordings or transcripts are stored, and webhook bodies aren't logged.

More on this:SecurityWhatConvertsWebhook referenceWebhook docsRevenue by search

CallRail questions.

How do I connect CallRail to RankUpside?
Copy the CallRail lead webhook URL from the client's settings in RankUpside, then add it as a post-call webhook in CallRail. Paste the client site's full key into the URL; no header is needed. Place a test call to confirm it arrives.
Which CallRail calls count as SEO leads?
Calls whose source is organic search, with the landing page the caller saw. Calls from the Business Profile or Maps stay separate. Paid and social calls count in totals but aren't credited to a page.
Does RankUpside store call recordings or phone numbers?
No recordings or transcripts. Phone numbers are stored only as salted hashes, plus the last two digits so your team can tell calls apart.
How are calls matched to won deals?
When a won deal comes in with the same phone number or email, closed on or after the call and within 120 days, it links to that call. That shows a path from search to a sale; it doesn't prove which search caused it.
What if CallRail sends the same call twice?
It updates the existing call instead of adding a second one.

Connect a client and see their first report.

The first report builds from 13 weeks of Search Console history as soon as you connect. Start with 3 client sites.

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What your client sees each weekSample data
Oxbow & Vane

Weekly search report · Copperline Gutters

Sep 14 – Oct 11, 2026 vs the 4 weeks before

Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.

Buyer clicks23%
27from 22
All search clicks14%
289from 253