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Feature

White label SEO reports under your agency's brand

RankUpside gives each client a white label SEO report under your agency's name, logo and color. It rebuilds every Wednesday from Search Console, explains what moved and lists the fixes in order. Clients open a private link or download a PDF with your letterhead. RankUpside's name never appears, and neither do our data suppliers.

What it doesn't do: There's no custom report domain, branded email sender, client login or per-client brand yet. Branding is set once per agency workspace.

Start free trialSee a sample report

Updated · Data through · Sample data

The top of a client report under a sample agency's brand: its initials badge and name, the client's name and the report period.
Report masthead · Sample brand, fictional client

The same report under three sample agency brands

Sample brands
Oxbow & Vane

Weekly search report · Copperline Gutters

Sep 14 – Oct 11, 2026 vs the 4 weeks before

Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.

Buyer clicks23%
27from 22
All search clicks14%
289from 253
Buyer search position10.2 better
24.6from 34.8

Page-1 buyer impressions 11,507

Fixes waiting
9

Ranked by clicks at stake.

What to fix next

  1. 1Clicks down 48% on the gutter guard brands comparison.Losing rankRefresh and add links
  2. 2Ranks #1–2 for “gutter guard”. The map pack takes the clicks.Map packWork the Business Profile
  3. 3People search “tiger striping on gutters”. The title says Fairview.Title names a city10-minute title fix
Searches behind the revenueSampleOptional. $5,390 from 3 won jobs over 13 weeks, split across searches by click share.
SearchClicksShare of page clicksAllocated
gutter repair fairview/services/gutter-repair318%$150
gutter guard installation/33%$121
fairview gutter repair/services/gutter-repair212%$100
gutter cleaning fairview/blog/gutter-cleaning-fairview-cost1225%$85
2 more buyer searches5$102
Other searches and searches Google hides$4,832
Brand color
#FF6A13
Text on light
#BA4A04
Text on dark
#FF6A13
See a sample report

Set your brand once.

Add your agency name, logo and one accent color in Settings › Branding. Pull from your website fills the name, logo, color and contact email from your homepage, so you only check them. The color is tested for contrast on light and dark backgrounds and adjusted where needed, so a pale brand still reads.

  • Name, logo and one color for every client report
  • Contrast checked separately for light and dark
  • Contact email at the foot of every report, or left off
Branding settings: pull from your website, agency name, accent color, logo and contact email.
Settings › Branding · Sample brand

More on this:Branding setupWhat a white-label report is

What your client sees.

A one-sentence summary of what moved, the key figures, a 13-week chart, the search traffic value, work done and its results, what to fix in order, and the searches that brought buyers. A revenue section appears only once won deals are connected.

The top of a client report under a sample agency's brand: the masthead and a plain-English summary of the last four weeks.
What the client sees · Sample brand, fictional client
What is on a client report and what never is
On the reportNever on it
Your agency name, logo and colorRankUpside's name
What moved, in one sentenceData suppliers' names
The fixes, in orderSetup hints and your settings
Your contact emailOur costs and your credits

A PDF with your letterhead.

Every report has Download PDF. The PDF carries the same content as the link, with your color as a band across the top of each page and your name in the footer. Without a logo, the band shows your agency name.

  • Same summary, figures, chart and fixes as the link
  • Your color and name on every page
  • Saved straight from the report or from the app
Page one of a client report PDF: the sample agency's color band and name, who it was prepared for, the period, the summary, five key figures, a weekly chart and the work done.
Report PDF, page 1 · Sample brand, fictional client

Share by private link.

Each client gets one private report link. It always shows the latest week, so you send it once. Anyone with the link can view it, search engines don't index it, and New link turns the old address off right away. Opens are logged, so you can see when a client last looked.

Client report · Copperline Gutters

Anyone with the link can view it. Search engines don't index it.

Sample data
https://rankupside.com/r/k7Qm2xVb9TfLw4Hc8NpZ
Opened 3 times this month

New link turns the old one off right away. The address is the report's only key, so share it only with the client.

White label rank tracking: what the weekly live check does.

Every week, up to 50 of each client's searches are checked in live Google results, on desktop, from the client's city for local businesses or the country otherwise. Average position for every search still comes from Search Console. The findings the check confirms appear in the client's report under your brand.

Live results for five searches: the client's rank, map pack status, AI Overview status and the top three domains.
Client page › Live results · Sample data, fictional client
What the weekly live check records for each search
RecordedFor each search
Rank and URLThe client's position and the page that ranks
Top 10The domains in the first ten results
Map packWhether one shows, and who is in it
AI OverviewPresent, absent or unknown, who it cites, and whether it cites the client
HistoryThe last 12 checks

More on this:Live rank checksAverage positionAI Overview tracking

Start free trialStarts with one read-only Google sign-in. No card.

A white label SEO dashboard for your team.

The dashboard is where your team works across every client: clicks over 13 weeks, fixes waiting, reports ready to share and this week's top opportunities. Clients get the report, not the dashboard. There are no client logins yet.

  • Every client on one screen
  • The cause behind each change, one click away
  • Reports rebuild after every Wednesday sync
The agency overview: clicks across all clients over 13 weeks, search value, fixes waiting by client, reports ready and this week's opportunities.
The agency overview · Sample data, fictional clients

More on this:Why clicks movedFor agencies that resell SEO

How deep the white-label goes.

Here is what carries your brand today and what doesn't yet. If you need a custom domain or client logins now, a full-stack white-label tool such as AgencyAnalytics has them.

White-label items and whether RankUpside has them today
ItemRankUpside todayDetail
Your logoYesPNG, JPEG, WebP or SVG, or a link to one
One accent colorYesUsed for the masthead, charts and highlights
Contrast checkYesClamped separately for light and dark
Your agency nameYesShown on every report and the PDF
Contact stripYesYour contact email at the foot of each report
PDF letterheadYesYour color as a band on every page
Private linkYesAnyone with the link can view it
Link rotationYesNew link turns the old one off at once
Hidden from search enginesYesReports are noindexed
Custom report domainNot yetReports open on our domain, unbranded
Branded email senderNot yetSend the link from your own email
Client loginNot yetClients open a link; there's no portal
A brand per clientNot yetOne brand per agency workspace
Checked against the app, 2026-10-22.

White-label questions.

What is a white label SEO report?
An SEO report that carries your agency's name, logo and colors instead of the software vendor's. The client sees one brand, yours, on the link and the PDF.
Will my clients see RankUpside anywhere?
No. The report shows your agency's name, logo and color, and your contact details. Our name and our data suppliers' names never appear on it.
Can I use my own domain for reports?
Not yet. Reports are shared by a private link on our domain, which shows no RankUpside branding on the page. A custom domain is on the list but not built.
Does RankUpside include a white label rank tracker?
It includes a weekly live check of up to 50 searches per client: rank, the top 10 domains, map pack and AI Overview status. Search Console adds average position for every search. It isn't a daily tracker for hundreds of keywords.
What if my brand color is light, like yellow?
RankUpside checks the color for contrast in light and dark mode and adjusts it where needed, so text and charts stay readable while still looking like your brand.
Can each client have its own branding?
Not yet. Branding is set once per agency workspace and applies to every client report.
How do clients get the report?
Send them the private link, which always shows the latest week, or download the PDF. Scheduled emails aren't built yet.

Connect a client and see their first report.

The first report builds from 13 weeks of Search Console history as soon as you connect. Start with 3 client sites.

Start free trialSee a sample report
What your client sees each weekSample data
Oxbow & Vane

Weekly search report · Copperline Gutters

Sep 14 – Oct 11, 2026 vs the 4 weeks before

Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.

Buyer clicks23%
27from 22
All search clicks14%
289from 253