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Use case

Local SEO agency software that knows when the map pack took the clicks

RankUpside is reporting software for local SEO agencies. It reads each client's Search Console, checks up to 50 searches a week in live Google results from the client's city, and records the client's rank and whether the map pack shows. When the map pack takes the clicks, it says to work the Business Profile and skip the title rewrite.

What it doesn't do: It doesn't run geo-grid scans across a city or track Apple Maps. Business Profile calls and directions arrive once Google approves our API access.

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Updated · Data through · Sample data

Map packSeen on Google Oct 9, 2026 · observedSample

Ranks #1–2 for “gutter guard”. The map pack takes the clicks.

Position
#1–2
Impressions, 4 weeks
1,496
Clicks
0

Fix: Work the Google Business Profile.

Don't rewrite the title. It already ranks #1–2.

When the map pack takes the clicks.

A page can rank #1–2 for a local search and get almost no clicks, because the map pack sits above it. RankUpside spots the pattern in Search Console, confirms the pack on the weekly live check, and sends the work to the Google Business Profile instead of the title. What the map pack is.

The searches behind the sample map pack finding
SearchImpressionsClicksPosition
gutter guard57801.6
gutters and gutter guards41601.5
gutter install fairview32101.7
gutter install15701.4
Rule: 5 words or fewer, position 3 or better, under 1% click-through, 100+ impressions. Fix: Work the Google Business Profile for gutter guards in Fairview: category, services, photos of guard installs, review requests. Sample data, fictional client.

Google Maps rank tracking: what the weekly check covers.

Many agencies search for a Google Maps rank tracker expecting a geo-grid. Here's exactly what RankUpside checks and what it doesn't. If you sell Maps rankings across a service area, a geo-grid tool such as Local Falcon maps rank across a grid of points; use both.

Live results for five searches from the client's city: rank, map pack status (none, or you're not in it), AI Overview status and top domains.
Client page › Live results · Sample data, fictional client
What the weekly live check covers and what it doesn't
ItemWeekly check
Up to 50 searches per clientFrom the client's city, on desktop
Organic rank and URLYes
Map pack and who's in itYes
AI Overview and who it citesYes
Top 10 domains, last 12 checksYes
Grid points across a radiusNo
Mobile results, Apple MapsNo
Daily checksNo, weekly

More on this:What a geo-grid isLive rank checksAI Overview tracking

Start free trialStarts with one read-only Google sign-in. No card.

Titles that name a city nobody searched.

Local sites often put the town in every title. On a page-one result where people search the topic without the town, the city costs clicks. The finding shows the old title and a new one that leads with what people searched. City in the title, explained.

Title names a citySample

The title says “Fairview”. People search “tiger striping on gutters”.

Position
#9.0
Impressions, 4 weeks
473
Clicks
2

Fix: Lead the title with what people search. A 10-minute fix.

The title change

/blog/gutter-tiger-stripes-fairview

Sample data
Now
Gutter Tiger Stripes Fairview | Remove Black Streaks
Suggested
Tiger Striping on Gutters: What Causes It and How to Remove It

Calls and form leads from the right channel.

Calls and form leads from CallRail or WhatConverts arrive by webhook, tied to the page the caller landed on. The form snippet records the landing page on every form. Tag the Business Profile's website link with ?utm_source=gbp, and map-pack leads stay out of SEO revenue, where they'd blur the diagnosis.

  • Business Profile and Maps calls are kept apart from search calls
  • Won deals by webhook from a GoHighLevel workflow
  • Phone numbers stored only as salted hashes
The Connect revenue settings: the form snippet with the utm_source=gbp tip, a CSV upload and the webhook request.
Client settings › Leads & revenue

Set it up:CallRailWhatConvertsGoHighLevelForm snippet

A report a business owner reads in a minute.

One sentence on what moved, buyer clicks against the 4 weeks before, the fixes in order and the searches that brought buyers, under your brand. No grid jargon for a roofer to decode. Local SEO report template.

Lumen Yard

Weekly search report · Copperline Gutters

Sep 14 – Oct 11, 2026 vs the 4 weeks before

Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.

Buyer clicks23%
27from 22
All search clicks14%
289from 253
Buyer search position10.2 better
24.6from 34.8

Page-1 buyer impressions 11,507

Fixes waiting
9

Ranked by clicks at stake.

What to fix next

  1. 1Clicks down 48% on the gutter guard brands comparison.Losing rankRefresh and add links
  2. 2Ranks #1–2 for “gutter guard”. The map pack takes the clicks.Map packWork the Business Profile
  3. 3People search “tiger striping on gutters”. The title says Fairview.Title names a city10-minute title fix
Searches behind the revenueSampleOptional. $5,390 from 3 won jobs over 13 weeks, split across searches by click share.
SearchClicksShare of page clicksAllocated
gutter repair fairview/services/gutter-repair318%$150
gutter guard installation/33%$121
fairview gutter repair/services/gutter-repair212%$100
gutter cleaning fairview/blog/gutter-cleaning-fairview-cost1225%$85
2 more buyer searches5$102
Other searches and searches Google hides$4,832
Start free trialSee a sample reportStarts with one read-only Google sign-in. No card.

Local SEO tools compared by job.

Local Falcon is built around geo-grid tracking and does it well: grids up to 21×21, Apple Maps and AI platforms, competitor reports. RankUpside does a different job, so many agencies run both.

RankUpside and Local Falcon, job by job
FeatureRankUpsideLocal Falcon
Search Console trends per clientNot found
Map pack from the client's locationWeekly, one pointGrid of 3×3 to 21×21 points
Cause and fix per pageAI write-up per scan
White-label reportYes; plan gating unclear
Apple Maps and AI platformsAI Overviews only
Price modelBy client sites, set at launchCredits per grid point, from $24.99/mo for 7,500
Checked Local Falcon pricingLocal Falcon llms.txt

Business Profile metrics.

The Business Profile connection is built and waits on Google's approval of our API access. Once approved, calls, direction requests and website clicks from the profile sit next to organic clicks for each local client.

Business Profile

Coming once Google approves access

  • Calls from the profileWaiting on Google
  • Direction requestsWaiting on Google
  • Website clicks from the profileWaiting on Google

Local agency questions.

Is RankUpside a Google Maps rank tracker?
Partly. Each week it checks up to 50 of a client's searches in live Google results from the client's city and records whether a map pack shows and who is in it. It doesn't scan a grid of points across the city. For grid heatmaps, use a geo-grid tool alongside it.
How does RankUpside know the map pack is taking the clicks?
It looks for short local searches, 5 words or fewer, where a page ranks #1 to #3 with under 1% click-through and at least 100 impressions across those searches. The weekly live check then confirms whether a map pack shows. If none shows, the finding is dropped. The fix is Business Profile work, never a title rewrite.
Can I report Business Profile calls and directions?
Not yet. The connection is built, but Google must approve our access to the Business Profile API first. Calls from CallRail or WhatConverts can be reported today.
How do I keep map-pack leads apart from SEO leads?
Add ?utm_source=gbp to the website link on the client's Business Profile. The form snippet records that source, and RankUpside keeps those leads out of organic search results.
Does it work with GoHighLevel?
Yes, by webhook. A GoHighLevel workflow can post each won opportunity to the client's RankUpside webhook. There's no native GoHighLevel app.
What does a local client see?
A one-sentence summary of what moved, clicks against the prior four weeks, why clicks changed, the fixes in order and the searches that brought buyers, all under your agency's brand.

Connect a client and see their first report.

The first report builds from 13 weeks of Search Console history as soon as you connect. Start with 3 client sites.

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What your client sees each weekSample data
Oxbow & Vane

Weekly search report · Copperline Gutters

Sep 14 – Oct 11, 2026 vs the 4 weeks before

Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.

Buyer clicks23%
27from 22
All search clicks14%
289from 253