A local SEO report shows whether the business appears in the map pack for its main searches, how its pages rank for service and city searches, the calls and form leads search brought in, and what to fix next. Map pack problems are fixed in the Business Profile, so the report should say when a title rewrite won't help.
What it doesn't do: RankUpside checks map pack presence from the client's city each week. It doesn't run a geo-grid across the service area or track reviews, and Business Profile calls and directions arrive once Google approves its API access.
Updated · Data through · examples are sample data
Eight sections for a business that wins customers from the map pack and from city searches. Each has a line on what to write and an example from a fictional gutter company in the fictional town of Fairview.
Local SEO report
Client: {client} · Period: {start} – {end} · Prepared by: {agency}
SummaryRankUpside fills this
One or two sentences: what moved for the business's main services and towns, and why.
Example The home page ranks #1–2 for “gutter guard”, but the map pack takes the clicks, so this month's work is in the Business Profile.
Map pack presenceRankUpside fills this
For each main service search: is the business in the map pack, and where does its website rank below it?
Example “gutter guard”: map pack shows, business not in it, website #1.6.
Service and city searchesRankUpside fills this
Searches that name a service, a town or “near me”, with clicks and position. These are the buyers.
Example “gutter cleaning fairview”: 5 clicks at #6.0.
Calls and form leads from searchRankUpside fills this
Calls and form leads that landed on a page from Google search, next to the month before. Write “not tracked yet” rather than zero.
Example Leads: not tracked yet. Won jobs this month: 2.
Business Profile actions
Calls, direction requests and website clicks from the Business Profile, next to the month before. Copy them in by hand for now.
Why it movedRankUpside fills this
The cause behind each change, in plain words.
Example People searching “tiger striping on gutters” skip a result whose title says Fairview.
Fixes in orderRankUpside fills this
Split them: Business Profile fixes and website fixes. Say when a title rewrite won't help.
Example Business Profile: add gutter guard photos and ask for reviews. Website: retitle the tiger-striping post.
Work done and resultsRankUpside fills this
What changed since the last report, the date, and the result so far.
Example Retitled the gutter-cleaning schedule post on Aug 26: position 11.8 → 8.9.
Rank alone misleads on local searches. The map pack sits above the first organic result, so a page can hold #1 and get no clicks. Show both, search by search.
Home page, gutter guard searches
Copperline Gutters, Fairview · Sep 14 – Oct 11, 2026
| Search | Impressions | Clicks | Position |
|---|---|---|---|
| gutter guard | 578 | 0 | 1.6 |
| gutters and gutter guards | 416 | 0 | 1.5 |
| gutter install fairview | 321 | 0 | 1.7 |
| gutter install | 157 | 0 | 1.4 |
People searching a how-to don't type a city, so a title that leads with one looks local and gets skipped. This is a website fix, the opposite of the map pack case. More on geo-tagged titles.
Fix: Lead the title with what people search. A 10-minute fix.
The title, before and after
BeforeGutter Tiger Stripes Fairview | Remove Black Streaks
AfterTiger Striping on Gutters: What Causes It and How to Remove It
Clicks are the start. Calls and form leads show whether search brought work. CallRail and WhatConverts send calls and form leads by webhook; other trackers use the generic webhook. Until a tracker is connected, the report shows a dash, never a zero. Setup: CallRail.
Search funnel, last 4 weeks
Call tracking not connected yet; won jobs come from a CSV upload
Leads read “–” until call tracking is connected. Calls from ads and from the Business Profile are kept apart from website leads.
Local clients need to know where the work happens. Put Business Profile fixes and website fixes in separate lists, each with the finding behind it.
Business Profile fixes
Categories, services, photos, review requests
Website fixes
Titles, pages, internal links
The same fictional business in a second sample brand, with the fix list as the client sees it. Agencies with mostly local clients: see RankUpside for local SEO agencies. For a grid scan across a service area, Local Falcon is the tool; see how the two fit together.
Search report
Copperline Gutters
copperlinegutters.example
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks (up 23% from the 4 weeks before). Google hides the search terms behind 84% of all 289 search clicks.
What to fix, in order
Clicks down 48% on /blog/best-gutter-guard-brands-comparison-fairview
Clicks 21 → 11 and buyer position 21.2 → 25.1, last 4 weeks vs the 4 before. Totals include searches Google hides.
FixCompare the page with what now ranks above it, refresh prices and dates, and add internal links from your strongest pages.
The results page shows a map pack for "gutter guard"
1,496 impressions and 0 clicks in 4 weeks across 5 local searches. The results page shows a map pack on Oct 8, 2026: Summit Gutter Co., Rainline Exteriors, Eavecare Pros. This is consistent with low organic clicks.
FixWork on the Google Business Profile for this service and city: category, services, photos, reviews. A title rewrite won't move these clicks.
The first report builds from 13 weeks of Search Console history as soon as you connect. Start with 3 client sites.
Weekly search report · Copperline Gutters
Sep 14 – Oct 11, 2026 vs the 4 weeks before
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.