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Use case

SEO reporting for agencies: every client, what moved and what to fix

RankUpside is an SEO reporting tool for agencies. It reads each client's Google Search Console every week, shows what moved across all clients on one dashboard, names the cause of each change and ranks the fixes by what's at stake. Each client gets a white-label report link under your agency's name, logo and color.

What it doesn't do: It reports on organic search only. Ads, social and email channels aren't covered, and clients open a private link or PDF rather than logging in.

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Updated · Data through · Sample data

The Monday view across every client.

Search Console syncs every Wednesday, so the overview is fresh before the week's client calls. One screen shows clicks across every client over 13 weeks, the fixes waiting for each one, the reports ready to share and this week's top opportunities.

  • Every client's clicks on one chart
  • Fixes waiting, client by client
  • Reports ready to send, with no rebuilding
The agency overview: clicks across all clients over 13 weeks, search value, fixes waiting by client, reports ready and this week's opportunities.
The agency overview · Sample data, fictional clients
Start free trialStarts with one read-only Google sign-in. No card.

One client, what moved and why.

Open a client and every change in the last 4 weeks has a named cause and a fix. Each finding says whether the cause was seen on Google in this week's live check or inferred from Search Console. How the causes are found.

Map packSample

Ranks #1–2 for “gutter guard”. The map pack takes the clicks.

Position
#1–2
Impressions, 4 weeks
1,496
Clicks
0

Fix: Work the Google Business Profile.

Don't rewrite the title. It already ranks #1–2.

The nine causes the report names and the fix for each
CauseThe fix
Map packWork the Google Business Profile. The map pack above the result is taking the clicks. Never a title fix: the page already ranks.
AI answerGet the page cited in the AI answer, or aim it at buyer searches. Never a title fix: Google answers these searches on the results page.
City in titleLead the title with what people searched; move the city to the end or drop it.
Revenue page droppingCheck this page first: recent edits, title changes, lost internal links, or a competitor that moved above it.
Losing rankCompare the page with what now ranks above it, refresh prices and dates, and add internal links.
Passed by competitorsCompare the pages now above you and update this page for buyer searches.
Not indexedFind out why Google dropped it, fix that, and request indexing.
Close to the top 3Put the search in the title and H1, answer it in its own section, and link to the page from related pages.
Healthy dropNothing to fix. The searches that dropped weren't sending buyers.

A fix list your team can work through.

Each client gets one list, ranked by estimated value at stake, the client's grow-these priorities, confidence and effort. Start a fix, mark it done with a note, and the page is tracked for 8 weeks against the whole site.

  • Each fix names the page, the searches and what not to touch
  • Copy one fix or the list as a prompt for a writer or an agent
  • Claude Code can pull fixes with a read-only key per client
The Opportunities list for one client: seven fixes, each with its cause, page, clicks at stake, status and priority.
Client page › Opportunities · Sample data, fictional client
The copy prompt for one fix: client, page, issue, searches, evidence, the fix and what not to change.
Client page › Copy prompt · Sample data, fictional client

More on this:How fixes are rankedBuyer clicksHidden searches

Start free trialStarts with one read-only Google sign-in. No card.

The report your client opens.

Your agency's name, logo and one contrast-checked color. A private link that always shows the latest week, and a PDF with your letterhead. The client reads what moved and what you're fixing, in that order.

Oxbow & Vane

Weekly search report · Copperline Gutters

Sep 14 – Oct 11, 2026 vs the 4 weeks before

Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.

Buyer clicks23%
27from 22
All search clicks14%
289from 253
Buyer search position10.2 better
24.6from 34.8

Page-1 buyer impressions 11,507

Fixes waiting
9

Ranked by clicks at stake.

What to fix next

  1. 1Clicks down 48% on the gutter guard brands comparison.Losing rankRefresh and add links
  2. 2Ranks #1–2 for “gutter guard”. The map pack takes the clicks.Map packWork the Business Profile
  3. 3People search “tiger striping on gutters”. The title says Fairview.Title names a city10-minute title fix
Searches behind the revenueSampleOptional. $5,390 from 3 won jobs over 13 weeks, split across searches by click share.
SearchClicksShare of page clicksAllocated
gutter repair fairview/services/gutter-repair318%$150
gutter guard installation/33%$121
fairview gutter repair/services/gutter-repair212%$100
gutter cleaning fairview/blog/gutter-cleaning-fairview-cost1225%$85
2 more buyer searches5$102
Other searches and searches Google hides$4,832
The top of a real client report under a sample agency's brand: the masthead and a plain-English summary.
What the client sees · Sample brand, fictional client

More on this:White-label reports

See a sample report

What an agency dashboard should show, and what we show.

A checklist for choosing an SEO reporting tool, with our answer on each line, including what we don't cover. For the wider market, see the roundup of SEO tools for agencies or RankUpside next to AgencyAnalytics.

An agency SEO dashboard checklist and how RankUpside covers each item
The usual checklistHow RankUpside does itToday
Every client at a glanceThe overview: clicks across all clients, fixes waiting, reports readyYes
Each client's trend13 weeks of clicks, impressions and position, last 4 weeks against the 4 beforeYes
The cause of each changeNine named causes, each with its fixYes
Prioritized fixesOne list per client, ranked by what's at stakeYes
A report the client can readA plain-English summary first, then the numbersYes
Your brandingYour name, logo and color on every reportYes
Price that scales by clientsPriced by client sites; every plan has every featureYes
Ads and social channelsNot covered: organic search onlyNo
Client loginsClients open a private link or PDFNot yet
Scheduled report emailsYou send the link; scheduling isn't builtNot yet
Checked against the app, 2026-10-22.

Priced by client sites.

Trial 3 sites, Starter 10, Agency 30. Every plan has every feature, white-label included. Prices are set at launch. Compare plans.

12sites

A site is one Search Console property. Every plan includes every feature; plans differ only in sites and market-data credits.

Starter

For a small book of clients

$ –Price Set at launch
  • Up to 10 client sites
  • 2,000 market-data credits a month
  • Every feature, white-label included

12 sites is over this plan's limit of 10.

Start free trial
Fits 12 sites

Agency

For a full client roster

$ –Price Set at launch
  • Up to 30 client sites
  • 7,000 market-data credits a month
  • Every feature, white-label included
Start free trial

More than 30 sites

Volume pricing and help moving clients over

CustomPriced by site count
  • Every feature on every site
  • Credits sized to your roster
  • Help importing your clients
Talk to us

Credit amounts are provisional until launch.

Set up in an afternoon.

Sign in with Google (read-only), tick the clients from every Search Console property you can see, and share the links. Each client loads 13 weeks of history as soon as it's added.

Add clients

Search Console properties on your Google account

  • sc-domain:copperlinegutters.example
  • sc-domain:larkspurroofing.example
  • sc-domain:brightwaterplumbing.example
  • https://oakandironfencing.example/

Google scope: view Search Console data for your verified sites. RankUpside can't change anything in Google.

More on this:The Search Console connectionGetting startedAll integrations

Start free trialStarts with one read-only Google sign-in. No card.

Agency questions.

What is the best SEO reporting tool for agencies?
The one that matches what you sell. If your clients buy SEO only, pick a tool built on Search Console that explains changes and ranks fixes, like RankUpside. If you report ads and social too, an all-channel dashboard fits better. See our honest roundup of the main options.
How many clients can I manage in RankUpside?
The trial covers 3 client sites. Starter covers 10 and Agency covers 30. Above 30, email us for volume pricing. Every plan has every feature.
Do my clients need a login?
No. Each client gets a private report link and a PDF. There are no client logins yet. Anyone with the link can view that report, and New link disables the old one.
How long does it take to add a client?
A few minutes. Sign in with Google, tick the client's Search Console property, and the first report builds from 13 weeks of history right away. Branding is set once for the whole agency.
Does RankUpside replace Search Console?
No. It reads Search Console data and adds what Search Console doesn't do: a view across all clients, the cause behind each change, ranked fixes, live Google checks and a client report.
Can my team see every client?
Today a workspace has one sign-in. Team seats are on the list, not built yet.

Connect a client and see their first report.

The first report builds from 13 weeks of Search Console history as soon as you connect. Start with 3 client sites.

Start free trialSee a sample report
What your client sees each weekSample data
Oxbow & Vane

Weekly search report · Copperline Gutters

Sep 14 – Oct 11, 2026 vs the 4 weeks before

Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.

Buyer clicks23%
27from 22
All search clicks14%
289from 253