Buyer clicks are clicks from searches that show intent to hire, buy or check a price, such as "gutter repair near me" or "gutter guard installation cost". They leave out how-to questions and brand searches. Tracking them shows whether SEO work is reaching people who might become customers, which total clicks and impressions can hide.
What it doesn't do: Buyer clicks only count searches Google names. Hidden-query clicks can't be classified, so page totals stay the fuller measure of traffic.
Updated
| Class | Trigger words (examples) | Counts as buyer? |
|---|---|---|
| Transactional | near me, quote, estimate, hire, book, call, buy | Yes |
| Commercial | cost, price, company, installation, repair, service, best, reviews, local | Yes |
| Informational | how, what, why, guide, tips, vs | No |
| Brand and navigational | the client's name, login, hours, phone number | No |
| Bot-like | search operators and tool queries | Filtered out |
The services, areas and brand terms in each client's settings refine the sort. See search intent for the full classes.
The 13-week chart sets buyer clicks against all clicks. Sample data: Copperline Gutters, a fictional business on a reserved .example domain. It had 27 buyer clicks in four weeks against 22 before (+23%), out of 289 total clicks.
The report summary says "27 clicks from named buyer searches" and, right after, that Google hides the search terms behind 84% of all 289 search clicks. The striking distance and Losing rank findings work on buyer searches.
The first report builds from 13 weeks of Search Console history as soon as you connect. Start with 3 client sites.
Weekly search report · Copperline Gutters
Sep 14 – Oct 11, 2026 vs the 4 weeks before
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.