A geo-grid checks a business's map-pack rank for one search from many points laid out across its service area, such as a 7×7 grid of 49 points, and shows the results as a colored map. It reveals where the listing ranks well and where it fades, which a single check from one address can't show.
What it doesn't do: RankUpside doesn't run geo-grids. It checks map-pack presence from the client's city once a week.
Updated
How a geo-grid works
You pick a search, a grid size and a radius. The tool runs the search as if from each point of the grid and records the business's map-pack rank at each one, then colors a map: strong near the office, weaker toward the edges, or the other way round.
Local Falcon, the tool that defined the category, offers grids from 3×3 to 21×21 points. Its knowledge base suggests a radius of about 2 miles for urban areas, 5 for suburban and 10 for rural (checked Oct 20, 2026).
What it costs
Geo-grid tools usually charge per grid point. At Local Falcon one credit is one grid point, so a 7×7 scan uses 49 credits, and plans run from $24.99 to $199.99 a month (Local Falcon pricing, checked Oct 20, 2026). Bigger grids and more searches multiply the credits.
How RankUpside handles the map pack
A weekly live rank check of up to 50 searches per client runs from the client's city. It records whether a map pack shows, who is in it and whether the client is.
The Map pack finding tells the agency when a #1 organic page is losing clicks to the pack and points to Business Profile work. For a full heatmap across the service area, use a geo-grid tool alongside it.
When you need one
When a geo-grid is worth running
Situation
Geo-grid?
Why
Service-area business across a wide metro
Yes
Rank changes a lot from one side of the area to the other
Single storefront in a dense area
Often
Distance decides who shows a few blocks away
Reporting map-pack trends weekly
A single point is enough
One fixed location shows the trend over time
Related term: Map pack
The map pack is what a geo-grid measures, point by point.
No. It checks each client's searches from the client's city every week and records whether a map pack shows and who's in it. Agencies that need grid heatmaps use a geo-grid tool such as Local Falcon alongside it.
How big should a geo-grid be?
It depends on the service area. Local Falcon's knowledge base suggests a radius of about 2 miles for urban areas, 5 for suburban and 10 for rural. Bigger grids cost more credits per scan.
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.