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Glossary

Allocated revenue

Allocated revenue is won-deal revenue assigned to a landing page and its searches by a stated rule, not by tracking each visitor. In RankUpside the rule is click share: each deal goes to the page the customer landed on, then splits across that page's searches by their share of clicks. Hidden searches keep their own line.

What it doesn't do: It doesn't claim a search caused a sale. It shows where won revenue landed and splits it by a rule anyone can check.

Updated

Searches behind the revenueSample3 sample won deals, $5,390 in all, split by each search's share of its page's clicks.
SearchClicksShare of page clicksAllocated
gutter repair fairview/services/gutter-repair318%$150
gutter guard installation/33%$121
fairview gutter repair/services/gutter-repair212%$100
gutter cleaning fairview/blog/gutter-cleaning-fairview-cost1225%$85
2 more buyer searches5$102
Other searches and searches Google hides$4,832

What's in and what's out

Which deals are allocated
InOut
Won deals dated from the start of the 13-week window up to todayOpen deals, shown as pipeline instead
Source organic, or blank (blank is counted and flagged)Lost deals
On a landing page with search clicks in the windowDeals sourced from ads, social, directories or the Business Profile
Deals with no landing page, or a page with no search clicks, listed as unmatched

How it shows up in RankUpside

Only when won deals exist. The client report adds "Pages that brought paying customers", and Client › Searches adds "Pages that made money". The summary still leads with what moved; revenue is a supporting figure.

Sample data: Copperline Gutters, a fictional business on a reserved .example domain. Three won deals total $5,390. $558 is allocated to named searches and the rest stays with searches Google hides. Every dollar figure carries a Sample stamp.

How to word it for clients

  • Say: "allocated to this page", "allocated to these searches by share of clicks".
  • Say: "the rest came from searches Google doesn't name".
  • Don't say: "SEO earned $X" or "this search generated $X".

Common mistakes

  • Showing the total without the share that sits with hidden searches.
  • Leaving out the unmatched deals. Listing them shows the client nothing was guessed.
  • Counting map-pack or ads deals as search revenue.

Related term: Click-share attribution

Click-share attribution is the rule that does the allocating.

Click-share attributionSplitting a page's revenue across its searches by share of clicks.

How revenue is split

Allocated revenue: questions.

Is allocated revenue the same as SEO revenue?
It's the part of won-deal revenue whose customers landed on a page from search, split across that page's searches. It's a stated allocation, so RankUpside calls it allocated, never earned.
Why is most of the allocated revenue on the hidden-searches line?
Because Google doesn't name the search behind most clicks on many small business sites. Those clicks still landed on the page, so their share of the deal stays on its own line.
What if a deal has no landing page?
It shows as unmatched instead of being guessed. Add the form snippet so new leads carry their landing page.

Connect a client and see their first report.

The first report builds from 13 weeks of Search Console history as soon as you connect. Start with 3 client sites.

What your client sees each weekSample data
Oxbow & Vane

Weekly search report · Copperline Gutters

Sep 14 – Oct 11, 2026 vs the 4 weeks before

Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.

Buyer clicks23%
27from 22
All search clicks14%
289from 253