A monthly SEO report compares this month with last month and the same month last year, then explains the change. Include clicks, impressions, average position and buyer clicks, a three-month trend, positions for the searches that matter, the cause of each change, work done, and the fixes planned for next month. Copy the template below, free.
What it doesn't do: RankUpside reports in rolling four-week windows that update every Wednesday, not calendar months, and its report doesn't show year-over-year. Fill the year-over-year row from Search Console; RankUpside keeps about 16 months of history.
Updated · Data through · examples are sample data
Nine sections shaped around a monthly meeting. The badges mark what RankUpside fills; it works in rolling four-week windows, so the year-over-year row and your notes stay manual.
Monthly SEO report
Client: {client} · Period: {start} – {end} vs {prior start} – {prior end} · Prepared by: {agency}
SummaryRankUpside fills this
One sentence: what moved this month and why.
Example Search clicks rose 14% to 289, and buyer clicks rose from 22 to 27.
This month vs last monthRankUpside fills this
A small table: clicks, impressions, average position and buyer clicks, this period against the one before. Print the exact dates.
Example Clicks 289 vs 253 · buyer clicks 27 vs 22 · position 21.7 vs 23.4
Same month last year
One row with the same figures for the same dates a year ago, pulled from Search Console. Skip it for a site younger than a year.
Three-month trendRankUpside fills this
A weekly chart of clicks or buyer clicks over the last 13 weeks, so the client sees the direction, not one month.
Example Buyer clicks per week, 13 weeks, peak 13.
Keyword positionsRankUpside fills this
The 10–20 searches the client cares about: average position from Search Console, plus the live rank, map pack and AI Overview where you check them.
Example “gutter cleaning fairview”: average #6.0, 5 clicks, 495 impressions.
Why it movedRankUpside fills this
One line per change with its cause.
Example The brands comparison lost rank: clicks 21 → 11, position 21.2 → 25.1.
Work done and resultsRankUpside fills this
Each change made this month or last, its date, and how the page has done since against the whole site.
Example Retitled the gutter-cleaning schedule post on Aug 26: looking good at week 6 of 8.
Next month's fixesRankUpside fills this
Three to five fixes in order, each with the page and what not to touch.
Example 1. Refresh the brands comparison. 2. Business Profile photos and reviews for gutter guards. 3. Retitle the tiger-striping post.
Notes
Anything from the client's side: new services, a new location, a site change coming.
Two kinds of position belong here. Average position from Search Console blends every device and location over the period. A live rank check is one snapshot of what a searcher in the client's city sees, with the map pack and any AI Overview.
Keyword ranking report
Buyer searches, Sep 14 – Oct 11, 2026
| Search | Avg. position | Clicks | Impressions |
|---|---|---|---|
| gutter cleaning fairview/blog/gutter-cleaning-fairview-cost | 6.0 | 5 | 495 |
| gutter cleaning/blog/gutter-cleaning-fairview-cost | 8.9 | 1 | 347 |
| gutter repair fairview/services/gutter-repair | 8.2 | 1 | 136 |
| gutter guard installation/ | 1.9 | 1 | 92 |
| fairview gutter repair/services/gutter-repair | 8.4 | 1 | 58 |
| gutter covers installation/ | 1.5 | 1 | 17 |
Calendar months differ in length and in their mix of weekdays and weekends. Four-week windows hold exactly four of each weekday, so the comparison is like for like. Whichever you use, print the dates in the report header.
| Period | Days | Weekend days | Compares cleanly? |
|---|---|---|---|
| February 2026 | 28 | 8 | No: 3 more days and 1 more weekend day in the second month |
| March 2026 | 31 | 9 | |
| Any 4-week window | 28 | 8 | Yes: four of every weekday, each time |
Summary, figures and the 13-week chart for the fictional Copperline Gutters, in a second sample brand.
Search report
Copperline Gutters
copperlinegutters.example
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks (up 23% from the 4 weeks before). Google hides the search terms behind 84% of all 289 search clicks.
Rankings rose across the site this week: pages that steadily show up are up about 2.4 positions on average.
253 the 4 weeks before.
Added up per page.
Lower is better.
22 the 4 weeks before.
Buyer clicks per week
Last 13 weeks · peak 13
Four questions come up every month. Each one has a section that answers it; here is what the sample report says.
Did it go up?
This month vs last month289 search clicks, up 14% on the 4 weeks before. 27 buyer clicks, up from 22.
Why did it drop?
Why it movedClicks down 48% on /blog/best-gutter-guard-brands-comparison-fairview. Clicks 21 → 11 and buyer position 21.2 → 25.1, last 4 weeks vs the 4 before. Totals include searches Google hides.
What did you do?
Work done and resultsTitle says “Fairview” but people search “how often to clean gutters”. Looking good · week 6 of 8 · consistent with the change. Average position 11.8 → 8.9. Page clicks up 56%; whole site up 28%.
What's next?
Next month's fixes1. Clicks down 48% on /blog/best-gutter-guard-brands-comparison-fairview 2. The results page shows a map pack for "gutter guard" 3. Title says "Fairview" but people search "tiger striping on gutters"
The report link always shows the latest four weeks. Download the PDF the day before the meeting and add your notes. Starts with one read-only Google sign-in. No card.
Search Console properties on your Google account
Google scope: view Search Console data for your verified sites. RankUpside can't change anything in Google.
Related: the SEO client report template, the weekly report email, why clicks moved and white-label reports. Comparing tools? See Looker Studio. More on buyer clicks.
The first report builds from 13 weeks of Search Console history as soon as you connect. Start with 3 client sites.
Weekly search report · Copperline Gutters
Sep 14 – Oct 11, 2026 vs the 4 weeks before
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.