An SEO audit report should open with a short summary and a ranked fix list, then cover indexing, search performance, on-page elements, technical health, content, links and local presence, each with evidence. Copy the free outline below. RankUpside fills the indexing, search performance, page-check and fix-list sections from Google data; the rest needs a crawler.
What it doesn't do: RankUpside isn't a site crawler. It doesn't measure page speed, Core Web Vitals or backlinks, and it audits clients connected through Search Console, not prospects.
Updated · Data through · examples are sample data
Nine sections, each with what to check. The four marked sections fill from Google data in RankUpside; the other five need a crawler, a speed tool or a backlink tool, and your judgment.
SEO audit report
Site: {domain} · Audited: {date} · Prepared by: {agency}
Summary and top 5 fixes
Three sentences on the site's state, then the five fixes worth most, each with its page.
IndexingRankUpside fills this
Pages that should be in Google but aren't, with Google's stated reason and the last crawl date.
Example /locations/westbrook: discovered, not indexed, never crawled.
Search performanceRankUpside fills this
Clicks, impressions, average position and buyer clicks for the last period, plus the share of clicks whose search terms Google hides.
Example 289 clicks, 27 from buyer searches, 84% with no search term shown.
On-pageRankUpside fills this
For pages with a problem: title, H1, meta description, canonical and noindex.
Example /blog/gutter-tiger-stripes-fairview: the title names a city nobody searched.
Technical
Crawl errors, page speed, Core Web Vitals and mobile layout, from a crawler and Google's speed tools.
Content
Thin, outdated or overlapping pages, and pages losing rank to newer ones.
Links
Internal links into the pages that matter, and the backlink profile from a backlink tool.
Local
Business Profile completeness, map pack presence for the main services, and city pages.
Fix list ranked by impact and effortRankUpside fills this
Every fix with its page, the evidence, the expected gain, how sure you are, and the effort. Most valuable first.
Example 1. Brands comparison losing rank. 2. Map pack on gutter guard searches. 3. City in a how-to title.
An audit draws on several tools. Here is where each section's evidence comes from, and which ones RankUpside fills for clients connected through Search Console.
| Section | Data source | Filled by RankUpside? |
|---|---|---|
| Indexing | Google URL Inspection, pages with impressions in the last 13 weeks, rechecked about every 14 days | Yes |
| Search performance | Search Console: 13 weeks on connect, synced every Wednesday | Yes |
| On-page | Page check of title, H1, meta description, headings, internal links, canonical and noindex | Yes, on pages with findings |
| Technical | A site crawler and Google's PageSpeed tools | No |
| Content | A crawler and your judgment | Partly: the Losing rank and Healthy drop findings |
| Links | Internal links: page check. Backlinks: a backlink tool | Internal links on fix pages only; backlinks no |
| Local | Weekly live check from the client's city; Business Profile | Map pack presence yes; Business Profile metrics once Google approves access |
| Fix list | Every finding, ranked by value at stake, confidence and effort | Yes |
Each fix gets a value at stake (clicks a better position would earn, priced at cost per click), a confidence (a cause seen on a live check counts in full, an inferred one less) and an effort (a title change counts 1×, Business Profile work 2×). The list is value × confidence ÷ effort. More on ranked fixes.
Top of the fix list
Copperline Gutters, ranked by value at stake
Google's URL Inspection gives a verdict per page. RankUpside inspects pages that had search impressions in the last 13 weeks, revenue pages first, and rechecks each about every 14 days. See page indexing.
Indexing
copperlinegutters.example
| Page | Verdict | Coverage state | Last crawl |
|---|---|---|---|
| /services/gutter-guards | Indexed | Submitted and indexed | Oct 9, 2026 |
| /blog/gutter-cleaning-fairview-cost | Indexed | Indexed, not submitted in sitemap | Oct 6, 2026 |
| /services/gutter-guard-repair | Not indexed | Crawled - currently not indexed | Sep 18, 2026 |
| /locations/westbrook | Not indexed | Discovered - currently not indexed | Never |
Five fields per finding, every time. The last one stops the wrong fix: here, a title rewrite on a page where an AI Overview answers the search.
| Page | /blog/french-drain-vs-catch-basin-pop-up-emitter-fairview |
|---|---|
| What we saw | 372 impressions, 0 clicks, average position 7.9 across 9 how-to and comparison searches. |
| Why it matters | Google answers these searches on the results page, so ranking higher won't bring the clicks back by itself. |
| Fix | Make this page the source the AI answer cites: a direct answer first, real numbers, FAQ markup. Or aim it at buyer searches. |
| What not to change | Another title rewrite won't help. |
The fix list doesn't end with the audit. Each fix can be started, marked done with a note, or dismissed, and done fixes are tracked for 8 weeks against the whole site's trend. Starts with one read-only Google sign-in. No card.
Related: why clicks moved, hidden queries, the SEO client report template, the sample report and getting started.
The first report builds from 13 weeks of Search Console history as soon as you connect. Start with 3 client sites.
Weekly search report · Copperline Gutters
Sep 14 – Oct 11, 2026 vs the 4 weeks before
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.