SERP features are the parts of a Google results page other than the standard organic links: the map pack, AI Overviews, ads, People also ask, video and image blocks, and others. They push organic results down the page and often answer the search directly, so a page can hold its position and still lose clicks.
What it doesn't do: The features shown change by search, location, device and day. One check is a snapshot.
Updated
| Feature | Where it sits | Searches that show it | Effect on organic clicks |
|---|---|---|---|
| Map pack | Above the organic links | Local service searches | Takes most clicks on short local searches |
| AI Overview | Top of the page | How, what, why and comparison questions | Answers the question before the links |
| Ads | Top and bottom | Searches with buyers behind them | Push organic links down the page |
| People also ask | Between results | Question searches | Answers follow-up questions in place |
| Featured snippet | Top of the organic links | Question searches | Shows the answer text first, with one link |
| Video | Mid-page | How-to searches | Adds another block above some links |
Google describes featured snippets as "special boxes where the format of a regular search result is reversed, showing the descriptive snippet first" (Featured snippets and your website).
The weekly live rank check records, for up to 50 searches per client: the map pack and who is in it, the AI Overview (present, absent or unknown), the domains it cites and whether it cites the client, the top ads, and the top 10 domains.
Those records turn Map pack and AI answer findings from inferred to observed. When the feature isn't on the page, the finding is marked contradicted and dropped, so a client never gets a map-pack fix for a search with no map pack.
Search from the client's area in a clean browser and note each block above the client's result, top to bottom. Do it for the few searches that bring the most impressions.
The first report builds from 13 weeks of Search Console history as soon as you connect. Start with 3 client sites.
Weekly search report · Copperline Gutters
Sep 14 – Oct 11, 2026 vs the 4 weeks before
Copperline Gutters got 27 clicks from named buyer searches in the last 4 weeks, up 23% from the 4 weeks before. Google hides the search terms behind 84% of all 289 search clicks. Rankings rose across the site: pages that steadily show up are up about 2.4 positions.